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When creating a marketing template, include a simple opt-out line such as:
Reply STOP to unsubscribe from future marketing messages.
This ensures customers clearly understand how to opt out of marketing communication.

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Handling Opt-Out Requests

When a contact replies with STOP or a similar opt-out keyword:
  • Agents or bots should manually update the contact’s marketing opt-in status to NO
  • The contact should be excluded from future marketing broadcasts
  • Utility and service-related messages can still be sent if applicable